When we talk about the pros and cons of selling “pet food” online we’re really talking about dog food and cat food, which together makes up the majority of “pet” food sales in this country. This makes perfect sense considering that dogs and cats live in 37% and 32% of American households, respectively, well ahead [...]
We wanted to show you a quick test we did with our webinar software to highlight the webinar interface which includes webcam, PowerPoint, chat, audio and full-motion videos. So we recorded a brief preview video that highlights the capabilities of the webinar software we’ll be using. We also included a $5 coupon code IN THE VIDEO (see [...]
Join us on Tuesday, January 24th, 2012, for an interactive online webinar at two convenient times to learn how the proper search engine optimization (SEO) plan can transform YOUR business in a positive way (sign-up details below). This interactive webinar will feature audio, video, PowerPoint and live chat capabilities. Here’s a brief promo that spotlights [...]
You may have heard about META tags in some of our other posts or read about them in other places on the Internet. While META tags don’t have the power they once did to attract relevant searches to your website, the META tag that still carries some weight is the TITLE tag. How many times [...]
If you’re looking to increase sales and get more relevant, quality, search engine traffic to your pet business website, please join us on Tuesday, January 24th, 2012, for an interactive online webinar at two convenient times to learn how the proper search engine optimization (SEO) plan can transform YOUR pet business in a positive way [...]
Ready or not, smart phone apps for the likes of iPhones, Androids and Blackberries are becoming more and more popular among the pet set. According to Entrepreneur.com, “more firms are turning to…apps to enhance the way customers interact with their products and services–and even boost their bottom lines.” Some of the ways businesses are using [...]
As I get ready to present a workshop titled, “Email Marketing – the Original Social Media” at the upcoming BlogPaws conference, I was heartened to find this recent study conducted by Lyris and reported by eMarketer.com. The gist is that Social Media Marketing (SMM) combined with email marketing gives the sometimes-hard-to-quantify SMM a tangible metric [...]
I’m looking forward to presenting my workshop on “Email Marketing – The Original Social Media,” at the upcoming BlogPaws conference August 25 – 27th, 2011. Email marketing, believe it or not, is still alive and well and according to a recent Epsilon research study, open rates are actually up from a year ago and have [...]
As we discussed in a previous blog post about whether or not you should sell on line, it’s not for the faint of heart. But after examining all the pros and cons and you’re still interested in making the leap into ecommerce, the one area you don’t want to skimp on is the website’s shopping [...]
If you’re considering selling pet supplies online you need to consider exactly what selling online really means. Chances are, you either have an existing brick and mortar or service business or you’re considering entering the pet industry by opening up an ecommerce store. If you already have a pet business in the physical world, branching out into selling [...]
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