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Archive for the ‘Marketing’ Category


Getting Rid of Pet Hair Good For Business

Getting rid of pet hair is the number one pain point for pet owners according to a recent survey. As the owner of two, white Jack Russell Terriers, I can’t believe how two small dogs could possibly shed so much. But living with pet hair is the price we pet lovers live with as a [...]

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Pros and Cons of Selling Pet Food Online

When we talk about the pros and cons of selling “pet food” online we’re really talking about dog food and cat food, which together makes up the majority of “pet” food sales in this country.  This makes perfect sense considering that dogs and  cats live in 37% and 32% of American households, respectively, well ahead [...]

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Join Us January 24th for a Search Engine Marketing Webinar

Join us on Tuesday, January 24th, 2012, for an interactive online webinar at two convenient times to learn how the proper search engine optimization (SEO) plan can transform YOUR business in a positive way (sign-up details below). This interactive webinar will feature audio, video, PowerPoint and live chat capabilities.  Here’s a brief promo that spotlights [...]

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Learn How To Get More Internet Traffic to Your Pet Website

If you’re looking to increase sales and get more relevant, quality, search engine traffic to your pet business website, please join us on Tuesday, January 24th, 2012, for an interactive online webinar at two convenient times to learn how the proper search engine optimization (SEO) plan can transform YOUR pet business in a positive way [...]

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Is Pet Marketing Dead Pt 2

Part 2 of our recent interview with John Cullen of Bulldog Marketing: Gene Sower Petbizop – Let me ask you this:  People love to have some handy tips they can use. I’m looking for 3-4 tips for getting a pet business off the ground. What would you advise people? So if they do come to [...]

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Podcast Interview with Doug Poindexter of the World Pet Association

Doug Poindexter, President of the World Pet Association, started in the pet industry in 1969 working for a local independent retailer.  The small independent store grew to a four store chain located in major malls in Southern California.  Doug left to open his own store in 1980 named Doug’s Animal House which Doug sold in [...]

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Is Pet Marketing Dead?

For those of you who prefer to read their podcasts than to listen to them, here’s the transcript from part one of our recent interview with John Cullen of Bulldog Marketing. I especially enjoyed this interview because I really learned 4 or 5 things I didn’t know before just by talking to John during the podcast.  [...]

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Podcast Interview – John Cullen Bulldog Marketing and Sales

Is pet marketing dead? Do pet products sell themselves?  What are the 5 tips for selling more pet products? John Cullen of Bulldog Marketing & Sales will answer these questions and more in our interactive podcast interview. Some of the things John will discuss include: • What are your top 4 tips for getting a new [...]

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Join Our Live Podcast with PetPR.com

PetPR.com is an innovative public relations and marketing agency that specializes in PR for the pet industry. Join pet PR pros Jessica Schulz and Melissa Gonzalez as they share the latest PR tactics that won’t break your budget. PetPR.com is a division of MassMedia Pet Marketing and is the ONLY one press release distribution service dedicated to only [...]

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Podcast Interview with Leslie May, Founder of Pawsible Marketing

Join us Thursday, November 10th at 10am EASTERN for a live podcast interview with Leslie May, founder Pawsible Marketing. Leslie is a frequently sought after as an expert in pet business marketing and has been featured in articles in Pet Business Magazine, Pet Style News, Pet Product News International, Entrepreneur Magazine, and more. Leslie also [...]

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