Doug Poindexter, President of the World Pet Association, started in the pet industry in 1969 working for a local independent retailer. The small independent store grew to a four store chain located in major malls in Southern California. Doug left to open his own store in 1980 named Doug’s Animal House which Doug sold in [...]
As I make last minute preparations to attend SuperZoo 2011 I think about some of the challenges that people in the pet busineass are faced with but at the same time I’m excited for some of the opportunities that exist today. When I was running my online pet business Lucy The Wonder Dog there was no such [...]
Transcript An Interview with Jeff Ratner of Dave’s Soda & Pet City Conducted September 2011 Topic: Is Now a Good Time to Open a Pet Store? Q: What are the top 3 considerations for opening a retail store? Dave Ratner: OK, the number one absolute thing is [with] retail business is location, location, [...]
Lately it seems that all roads lead to Las Vegas when it comes to what’s going on in the pet industry. Fresh back from Super Zoo  I’ll be returning to “Sin City” for the first-ever pet retailers leadership conference. Sessions include such topics as the State of The Industry, retailer/supplier case studies and a keynote [...]
As I discussed in depth at my recent Super Zoo University workshops, email marketing is alive and well! IF, you do it right. Emailing customers and potential customers from your Outlook or via Gmail is NOT email marketing. You’re emailing, yes, but you’re probably breaking all kinds of SPAM regulations and who knows how effective [...]
Anne Obarski of Merchandise Concepts shares a quick, easy and effective way to make your customer service contagious with an ingenious use of name tags. For more information on Merchandise Concepts CLICK HERE.
This is the first of our new on-going series of instructional and informational videos aimed at giving “petrepreneurs” a competitive advantage in growing their business. Bob Negen of WhizBangTraining offers great tips for pet retailers, or any retailers for that matter, on how to increase in-store sales with Gift Certificates rather than coupons. Taped at [...]
Any good Search Engine Optimization (SEO) plan for your pet business must begin by doing the proper research. The main thing to consider is the supply and demand of relevant keywords that your customers and potential customers will be searching for. What do I mean by “supply and demand?” Well, let’s say you want to [...]
If you’re looking for a great way to determine what keywords are best for your pet business, make sure you checkout the free Google Keyword Tool. You don’t even need a Google Adwords account to access this cool tool that help you assess the supply and demand of targeted keywords that can send relevant traffic [...]
Gene R. Sower, owner of Samson Media, LLC (www.samsonmedia.net ), of Montclair, New Jersey, will return for the fourth consecutive year as an invited speaker at SuperZoo®, The National Show for Successful Pet Retailers. The trade show, which will take place at Mandalay Bay in Las Vegas, September 13-17, offers a comprehensive collection of exhibits [...]
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