We just filled out our application for press credentials to the 2012 HH Backer trade show today. Are you going? The 3-day show, scheduled for April 18 -20 in Atlantic City, NJ, is something we look forward to each year, especially because we’re based in New Jersey. So to have one of the largest and most [...]
Colette Fairchild, trade show director for HH Backer will talk about the highlights from the recent HH Backer show in Chicago and look ahead to profitable trends for 2012. Among the topics that Colette will address are: What makes the HH Backer show it different from other pet trade shows like Super Zoo, Global Pet [...]
As I make last minute preparations to attend SuperZoo 2011 I think about some of the challenges that people in the pet busineass are faced with but at the same time I’m excited for some of the opportunities that exist today. When I was running my online pet business Lucy The Wonder Dog there was no such [...]
I’m looking forward to presenting my workshop on “Email Marketing – The Original Social Media,” at the upcoming BlogPaws conference August 25 – 27th, 2011. Email marketing, believe it or not, is still alive and well and according to a recent Epsilon research study, open rates are actually up from a year ago and have [...]
I’m happy to say that I’ll be attending my first BlogPaws conference later this month presenting a workshop on “Email Marketing — the Original Social Media!” I’m not only looking forward to meeting my fellow pet bloggers but also looking forward to learning some new tricks from the many other experts in attendance during the [...]
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Exhibiting at a trade show can be a costly endeavor both in terms of time and money so you want to make sure you get the most out of it that you can. One quick anecdote I wanted to share before you view the video below is that when I had my online pet retail [...]
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